When bundled with a trust-building formula and nurtured with daily activities that continually add value for a specialized audience, Solopreneurs have at their disposal the single most effective lead generating platform in the universe and it’s free!
As an early adopter of LinkedIn, I have seen the power of being able to connect with virtually anyone you’d like to without any gatekeeper, telephone book or hesitation in my way. It removes call reluctance 100%, is more efficient and builds trust immediately when everything is optimized properly.
To Catch a Fish
My observation of professionals using LinkedIn reminds me of fishing. I call it the Lure Factor. Without the proper lure, an angler will be pathetically lost in trying to catch anything. However, with the right gear, cast and lure he will most certainly fill his basket. LinkedIn is the same. Many just hop on the platform and start casting and trying to real in...
The lack of emotional connection and personal story-branding is keeping potential clients from connecting with their would-be Advisor, Broker, Coach or Consultant.
Over the last 2 months, I have been on a quest to find the #1 frustration Solopreneurs experience when it comes to prospecting.
Some said they hated cold-calling, while other’s wouldn’t prospect if it rained out. Interesting. A few stated that they loved prospecting because they realised it was a numbers game, and some didn’t even know where to start, which is concerning considering most Solopreneurs I talk to come from “career shops” where they training is recognised as being some of the best. It was when I went through it years ago.
But from the 500 or so that I personally connected with, the biggest frustration for them was getting people interested in sitting down for a first time meeting. They continually encountered the "I'm not interested or I'll think about...
Top Advisors Focus on Adding Value to Grow Their Books.
My practice started in 2001 and ended happily in 2015. In 14 years I saw a slow progression from slick sales concepts being marketed to the need for value-added content that enriched my client’s lives.
In 2017, just 2 years from selling my practice this new approach is exploding in financial services, and those Advisors who embrace it will have an avalanche of new business being pulled towards them, allowing them be in business and dodge the robo-advisors taking over the world.
The recent CNBC article written by Deborah Nason illuminates the trend of Financial Advisors adding coaching and counselling to their arsenal. While planners offer technical solutions, coaches motivate, inspire and add value to the relationship.
My Grandmother built a very successful real estate practice around the idea of adding value. She knew every detail of her friends and prospects lives that she could send newspaper...
The future is here, right now.
Gone are the days of your prospect meeting you for the first time in your office to then only learn all about you.
These days social media and Google searches accelerate that consumer due diligence ten fold and if you’re not maximising those channels you blend into the beige background of being a commodity like everyone else trying to gain more share of wallet within your industry.
This space of nurturing is called a Platform. Like standing on an old soap box with a megaphone, your platform is the stage that you build to get your message out, and it requires a business approach to gain a sufficient ROI.
Here are 5 Tools to Help You Get Your Message Heard, that My Team Uses Every day!
LinkedIn – this is by far [still] the most underrated tool available to sales professionals today. LinkedIn allows us to zero-in with laser like focus on specific niche markets and connects with them in large numbers every week, and add a...
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