Hot leads are the leads that we contact and who respond with a genuine interest. The amount varies depending on your service, price, offer, and your target market but you will never receive less than the number that we guarantee on our plans.
The quality leads are all the ideal companies that we're reaching out to, on your behalf. This list is very valuable, as all quality leads will match your ideal customer profile.
We never advise for overly descriptive language, as the prospects will usually reject the approach. We always remove any descriptive adverbs and adjectives as one-to-one personal communication is never polished but punchy, rough and functional. It should never read like a statement or sales letter developed by brand marketing teams. None of our messages offer advice or promote products and therefore are also compliance approved (if applicable).
You will receive the Hot Leads directly into your inbox. Through a special setup, you'll be able to continue the conversation with the prospect simply by hitting the reply button inside your messaging client. Also, we are invisible to the prospect at all stages.
A lead sheet is a spreadsheet containing all quality leads, with full contact details. On the Medium and Established plan it includes the email addresses as well. You get the spreadsheet containing all quality leads, at the end of your billing cycle. Later on you can increase your conversions by taking the lead sheet and then following up with phone calls and direct mail pieces or even add them on LinkedIn, to stay in front of your prospects.
Behavioral retargeting (also known as behavioral remarketing, or simply, retargeting) is a form of online advertising, where we target the visitors who abandoned your website without converting. In essence, this complementary method will help you capture the attention of the companies who visit but then abandon your website.
Our clients hire us for results. Digital marketing is a data driven process and we are highly confident with our messaging, processes and split testing because we do this every day.
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